As an Art Director at HK Reklamebyrå, I led the creative direction for the Xplore North exhibition booth design for ONS 2020. Our concept drew inspiration from the spirit of exploration, aiming to provide every visitor the freedom to navigate the booth as if they were charting new frontiers themselves.
The distinctive “X” design embodied this theme, guiding participants through a seamless flow that highlighted Xplore North’s values. The booth was designed to be both engaging and informative, offering participants an opportunity to interact with the brand in a meaningful way. Every element, from the interactive displays to the striking visual installations, was crafted to evoke the essence of discovery and innovation.
The project successfully reinforced Xplore North’s branding, ensuring that visitors left with a lasting impression of their pioneering mission. Despite ONS 2020 being cancelled due to the COVID-19 pandemic, this design was among the top 3 finalists, showcasing the strength of our creative approach.
This project reflects my ability to conceptualize and execute large-scale exhibition designs, blending creativity with strategic brand engagement.
X-Design
Let's Xplore North together as a central light fixture.
A welcoming and open entrance.
Projection based branding to increase footfalls.
Birds eye view.
Narrating a story around the branding.
The Bar where all stories come to life.
Northern Norway inspired furniture.
