Supercharged Heroes-Recruitment Campaign-Nettpartner.no

This recruitment campaign for Nettpartner was a project I led while working as an Art Director at HK Reklamebyrå. The focus was on showcasing electricians as heroes who restore power to remote Norwegian villages. The concept highlighted the vital role of electricians by portraying them as modern-day superheroes who “save the day” when a fjord goes off the grid. Given the logistical challenges of shooting such a scenario in real life, I decided to take a creative approach by modeling and animating the entire sequence in Blender. This allowed for greater flexibility in visual storytelling, where the electrician hero stands above the village, identifies the problem, and connects the power lines to restore electricity. Post-production was completed in After Effects to enhance the final result. The campaign was rolled out across TikTok, Snapchat, Facebook, and Instagram, using a mix of organic and paid media to maximize reach and engagement. This project showcases my ability to lead a creative initiative from concept to execution, utilizing 3D modeling and animation to overcome real-world production challenges while delivering a compelling narrative.