For the launch of Tab 3, Samsung wanted to communicate the slimness and lighter to boot features, so we created a magnetically levitating display which got a lot of attention and footfall.
Samsung Smart TV Launch Design.
Cheil - Retail Design
While working as a Creative Director at Cheil Worldwide, my team and I designed for the retail launches for many of Samsung business verticals, most notably for the Mobile Division i.e Tab 3, Note Series, Samsung Gear and Smart TV. Along with product launches and retail design brand consistency across all POS was part of the focus and rendition.